Transform Static Maps Into Interactive Visitor Experiences
The modern tourism map your destination deserves. Drive engagement, generate revenue, and give visitors the tools to discover and plan their perfect trip.
Why Tourism Organizations Choose Wayward Maps
An industry-leading visitor engagement tool that drives results
Visually Stunning
Custom-branded, mobile-optimized maps that showcase your region beautifully on any device.
Revenue Generation
Create new income streams with sponsored POI placements and premium listings.
Actionable Analytics
Understand what visitors want to see and do with detailed engagement insights.
Easy Management
Update POIs, manage ads, and edit content in minutes—no developer needed.
Seamless Integration
Embed on your website, share via QR codes, and integrate with your existing systems.
Visitor Engagement
Build-your-own-itinerary feature turns browsers into committed visitors.
Interactive Digital Maps Visitors Love to Explore
Showcase all your region's experiences and points of interest
Display scenic byways and routes with suggested stops
Organize with custom map layers (outdoor recreation, dining, lodging, attractions)
Mobile and desktop optimized for on-the-go discovery
Embeddable anywhere—your website, visitor centers, print guides via QR codes
Custom styling that matches your brand perfectly
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Simple Admin Console Built for Tourism Teams
Create and edit maps without technical skills
Add or update POIs in seconds
Manage sponsored ad placements for revenue
Auto-populate locations using Google Places API
Change icons, categories, and groupings instantly
Low maintenance—update closures or changes as needed
Content repository keeps everything organized
Build-Your-Own-Itinerary: Turn Browsers Into Visitors
Visitors create custom trip plans directly from your map
Save itineraries by submitting their email (instant lead capture!)
Automated, branded email delivery with their personalized itinerary
Optional links to events, partner promotions, or booking pages
Increases engagement and gives you valuable visitor data
Creates ongoing touchpoints through follow-up marketing
Complete Tourism Map Platform
Interactive Map Experience
✓ All POIs and experiences digitized
✓ Scenic routes & tourism layers
✓ Sponsored ad placements
✓ Mobile & desktop optimized
✓ Custom brand styling
✓ QR code embeds for print materials
A visually compelling, revenue-generating map that becomes the centerpiece of your digital presence.
Easy Content Management
✓ Easy-to-use admin dashboard
✓ Create & edit maps instantly
✓ Manage advertisements
✓ Update POIs & icons
✓ Google Places integration
✓ Organized content repository
Full control and independence. Update your map anytime without waiting on developers or technical support.
Give Visitors Tools to Plan Their Trip
✓ Build-your-own-itinerary tool
✓ Save & share custom trip plans
✓ Email capture for marketing
✓ Automated branded follow-ups
✓ Personalized recommendations
✓ Links to bookings & events
Empower visitors to create their perfect trip while capturing valuable data you can use for ongoing engagement and marketing.
The Value Your Tourism Organization Gains
More than just a map—a complete visitor engagement platform
🎯 Modern, Industry-Leading Tool
Position your destination at the forefront of digital tourism with a cutting-edge platform visitors expect and love to use.
🚗 Align With State Initiatives
Support and promote scenic byways, state tourism programs, and regional partnerships with dedicated map layers and routes.
💵 Generate Revenue
Create sustainable income through sponsored POI placements and premium listings—offsetting platform costs and funding future initiatives.
📈 Scalable Foundation
Start with maps and itineraries, then expand to bookings, personalization, CRM integration, and more as your needs grow.
Ready to See Your Map Come to Life?
Schedule a demo and we'll show you exactly how your region will look on Wayward.
Perfect For Every Type of Tourism Organization
Trusted by Tourism & Travel Brands Globally
See what tourism organizations are saying about Wayward
Wayward's tourism management software helps us easily showcase Visit Unforgettable Forgottonia's hidden gems... They're an extension of our team committed to making a trip to Forgottonia a more unforgettable experience.
Working with the Wayward team has been awesome. They've helped us create fun, engaging content that really shows off the best of Verona... It's been a great partnership and we love what we've built together.
Transform Your Region's Visitor Experience
Join 50+ tourism and travel brands using Wayward to engage visitors and drive results.